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Topic: Spin (public relations)

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	Public relations - Wikipedia, the free encyclopedia
		Public relations professionals believe that press releases and other collateral material aid a journalist's job, and it is the job of the journalist to decide whether or not reprinting material verbatim tells the real story.
		One of the most controversial practices in public relations is the use of front groups -- organizations that purport to serve a public cause while actually serving the interests of a client whose sponsorship may be obscured or concealed.
		Critics of the public relations industry, such as PR Watch, have contended that Public Relations involves a "multi-billion dollar propaganda-for-hire industry" that "concoct[s] and spin[s] the news, organize[s] phony 'grassroots' front groups, sp[ies] on citizens, and conspire[s] with lobbyists and politicians to thwart democracy." [1].
	en.wikipedia.org /wiki/Public_relations (4181 words)

	Spin (public relations) - Wikipedia, the free encyclopedia
		In public relations, spin is a usually pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation.
		The term is borrowed from ball sports such as cricket, where a spin bowler may impart spin on the ball during a delivery so that it will curve through the air or bounce in an advantageous manner.
		Because of the frequent association between "spin" and press conferences (especially government press conferences), the room in which these take place is sometimes described as a spin room.
	en.wikipedia.org /wiki/Spin_(public_relations) (364 words)

	Explanatory phase of public relations
		These new public relations practitioners were using the newest and most scientific techniques of communication and persuasion, and everyone expected them to be as successful in building relationships for profit-motivated businesses as they had been in boosting national morale and community spirits during the war.
		Public relations is skilled communication of ideas to various publics with the object of producing desired results.
		An explanatory approach to public relations which tries to reason with people and explain things instead of just shouting and performing publicity stunts to attract their attention is definitely a step in the right direction, but explanations aren't always enlightening.
	www.nku.edu /~turney/prclass/readings/3eras2.html (1727 words)

	Public relations
		Public relations (PR) is internal and external communication (use of symbols and symbolic acts) to inform or influence specific publics using writing, marketing, advertising, publicity, promotions, and special events.
		Some public relations specialists work as full-time employees of companies, politicians, nonprofit organizations, or governments; while others work for PR agencies that contract their services to clients (usually corporations, wealthy individuals or other special interests) who pay for their expertise at keeping them in or out of the spotlight, whichever is necessary.
		One of the most pernicious public relations strategies is the creation of front groups -- organizations that purport to serve a public cause while actually serving the interests of a client whose sponsorship may be concealed.
	knowallabout.com /p/pu/public_relations.html (1254 words)

	Public Relations
		Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
		Public relations people lie about the company.' Regardless, the successful PR person must be a good communicator-in print, in person and on the phone.
		Public relations people also write press releases and may be involved in producing sales or marketing material.
	www.princetonreview.com /cte/profiles/dayInLife.asp?careerID=171 (472 words)

	Spin
		Second, spin is facilitated by the forum provided by the media; in particular, spin as a political strategy has benefited from the proliferation of cable television and specifically the rise of political talk shows, which offers a stage for the practitioners of spin.
		Spin can be proactive or reactive, can originate with a political actor or be carried out through surrogates, and can be a campaigning or governing activity (to the extent that the one set of political activities can be meaningfully extruded from the other).
		Offensive spin typically involves attempting to change the subject, either by questioning the credibility of persons attacking, or by attacking the media in an attempt to raise the perceived stakes of pursuing a line of questioning a politician clearly indicates is out of bounds.
	www.rsu.edu /faculty/khicks/Essays/Spin.htm (8588 words)

	Spin (public relations) - LearnThis.Info Enclyclopedia (Site not responding. Last check: 2007-11-06)
		In public relations, spin refers to putting events or other facts, especially of those with political or legal significance, into contexts favoring oneself or one's client or cause, at least in comparison to opponents.
		Specialists either at executing spin, or especially at planning it, are often referred to as spin doctors.
		Spin is effectively the techniques of "grey propaganda" applied to politics and PR.
	encyclopedia.learnthis.info /s/sp/spin__public_relations_.html (160 words)

	Excerpts from PR! A Social History of Spin, by Stuart Ewen. (Site not responding. Last check: 2007-11-06)
		Bernays insisted that public relations is the science of creating circumstances, mounting events that are calculated to stand out as newsworthy, yet, at the same time, which do not appear to be staged.
		The rise of public relations is testimony to the ways that institutions of vested power, over the course of the twentieth century, have been compelled to justify and package their interests in terms of the common good.
		There is, he wrote, an "increased readiness of the public, due to the spread of literacy and democratic forms of government, to feel that it is entitled to its voice in the conduct" of all aspects of society.
	www.mala.bc.ca /~soules/media112/pr.htm (989 words)

	Corporate Watch : The PR Industry : Overview
		Public relations uses many of the tools of marketing and may be used to promote a particular product but often it is employed in pursuit of a slightly different goal.
		In time public opinion became highly sceptical of the new corporations and there were calls for stringent new regulations on corporate power.[8] In this hostile climate of public opinion big business found itself in need of friendly propagandists.
		Ivy Lee famously handled public relations for the Rockefeller family after the Ludlow massacre of 1914, when 14 striking miners were shot dead by the National Guard who were working on behalf of John D. Rockefeller, the owner of the mine.
	www.corporatewatch.org.uk /?lid=1570 (1919 words)

	West Michigan Public Relations Society
		Every PR professional I know disdains the term "spin." Public relations' job is to advance the truth by presenting facts, not by trying to turn an issue into something that it's not.
		And, a public relations professional has never, in my experience, been a barrier in the direct line of communication between the public and decision makers.
		He is an accredited member of the Public Relations Society of America (PRSA), and serves on the board of directors for the West Michigan Chapter of PRSA.
	www.wmprsa.org /Resources/record_eagle_oped.htm (1383 words)

	Redding: Reddingemployment.com: Public relations give professionals a chance to put spin on career (Site not responding. Last check: 2007-11-06)
		Public relation professionals are called on to put a positive, or at least a damage control "spin," on these negative situations.
		Public relations professionals might be heavily involved in an institution or company's advertising program.
		Public relations professionals are found throughout corporate America, public and private institutions and government.
	www.reddingemployment.com /redding_employment/stories/20040108hold115.shtml (613 words)

	Public relations firms - SourceWatch
		Some PR campaigns could genuinely be characterised as being in the broad public interest, such as campaigns against smoking or crisis communications aimed at minimising the impact of natural disasters.
		The most controversial however, are those aimed at shaping public opinion to defeat or delay government regulatory moves designed to protect the environment or public health and safety.
		Most public relations companies have staff or teams of people that specialise in particular skill areas - commonly referred to as practice areas - or groups that support a particular industry sector.
	www.sourcewatch.org /index.php?title=Public_relations_firms (395 words)

	PR! A Social History Of Spin -Chapter 1
		While some have argued that public relations represents a "two-way street" through which institutions and the public carry on a democratic dialog, the public's role within that alleged dialog is, most often, one of having its blood pressure monitored, its temperature taken.
		Bernays' take on public relations was remarkable in that it tended to ignore the particular processes, or details, of the periods which had given rise to it.
		In public relations, just as in law, you don't-nobody knows who the lawyer of most people is, and that lawyer may do more than the brain of the man who is theoretically doing it....And I think it should be that way because nobody knows who my doctor is. I mean, except friends.
	www.bway.net /~drstu/chapter.html (4292 words)

	Blogs and public relations : Blog Business World
		Instead of the âspinâ, usually associated with public relations, the blog can serve as an honest and concerned pipeline, directly to the public.
		If the goal of a public relations effort is to work in coordination with sales and marketing, a blog will establish trust with current and prospective customers and clients.
		In the past, public relations depended upon controlling the message, that was put forward from the organization.
	blogbusinessworld.blogspot.com /2004/10/blogs-and-public-relations.html (1481 words)

	Anti-spin.com (Site not responding. Last check: 2007-11-06)
		Many indeed are those who have complained about the spin monster of recent years but you alone have dared to attempt to understand it, to unravel it and ultimately to address it.
		Just as she promised brave Professor Anne Gregory has called a meeting of movers and shakers in journalism and public relations to launch a cross-disciplinary initiative against the spin monster that is subverting democracy.
		Spin to the journalist may be spinning away from the truth but to the politician spin, says Lloyd, is a necessary shield against the depredations of a devouring media.
	www.anti-spin.com /index.cfm (4534 words)

	Spinsanity - background
		Although pandering to the public is not rare, it is far more common for political actors to attempt to change or influence political opinion for policy reasons.
		Politicians and political groups have found that altering public opinion can be the most effective way to reduce the cost of pursuing their own policy preferences (which often diverge from those of the public) and increase their own likelihood of success.
		As Phil Agre has suggested in a penetrating essay for his Red Rock Eater newsletter, "American political culture faces a crisis of public reason." In a modern democratic society, it is of vital importance that powerholders give reasons for their actions and be accountable for them.
	www.spinsanity.org /about/background.html (1278 words)

	Guardian lit. \| Review (Site not responding. Last check: 2007-11-06)
		A Social History of Spin, public relations and the "selling" of capitalism are anything but natural and inevitable; rather, P.R. is a nefarious art that has been developing for most of this century.
		Big business, Ewen argues, was confronting not just popular outrage but a new sociological entity, "the public" or "public opinion," which was produced by mass media and advanced communications.
		The task at hand was not about marketing commodities, but about constructing corporate images and legitimizing inequality in "the public mind." Friendly ties with the press were cultivated; during strikes big business was sure to provide its side of the story via "balanced" informational bulletins fed to preachers, academics, editors, and local politicians.
	www.sfbg.com /lit/reviews/spin.html (885 words)

	PRiNZ : Public Relations Institute of New Zealand / News: PR and Spin
		As a public relations exercise, it was a disaster.
		Most people working in public relations are employed by consultancy groups (most of whose clients are representatives of commerce and industry) or in house by commercial, government (national and local) and a wide range of sector groups, public utilities and charitable organisations.
		For poor public relations, nothing matches the long remembered words of Commodore William Henry Vanderbilt in reply to a reporter’s question during the 1882 crisis, “The public be damned”.
	www.prinz.org.nz /site/news.nsf/0/0bb61c7d9e69e42fcc256f0a007cddcf?OpenDocument (1352 words)

	MediaChannel.org - ISSUE GUIDES \| PR Unspun
		To many anticorporate activists, consumer advocates and media critics, the public relations industry is an insidious manipulator, exploiting powerful relationships with the press and public officials and relying on devious propaganda techniques to orchestrate public perception for the benefit of business and political clients.
		To John Stauber, longtime PR industry watcher and critic, public relations has led to the "overall management of public opinion and policy by the few." The highly sophisticated techniques used by PR firms and the high cost of their services, he asserts, create an environment where corporations can manufacture and control public perception.
		In fact, he argues, it is precisely the communications techniques of public relations that allow ideas to be tested in the courts of media and public opinion, enabling democracy to function.
	www.mediachannel.org /atissue/prunspun (1215 words)

	Public Relations and Its Impact on Society - Mel Harkrader Pine (Site not responding. Last check: 2007-11-06)
		Ad-Up.com gives this for a definition of public relations: “Communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea.” Sounds like a reasonable definition to me, but then how to we gauge the impact of that on society?
		The impact on society of the rise of the spin doctors is that politics has become less authentic and more polarized.
		I’ve argued before that the public sector has a lot to learn from the private sector when it comes to public relations.
	www.mhpcommunications.com /index.asp?pgid=63 (346 words)

	National Catholic Reporter: Doctors of spin for pastors of the flock - Perspectives - public relations - Brief Article ... (Site not responding. Last check: 2007-11-06)
		Public relations is an amazing field meant to amaze.
		Sitrick mentions in passing Ivy Lee, the public relations man called in by John D. Rockefeller after Rockefeller's militia opened fire on the tents housing striking workers and their families.
		An editor pal of mine when I was a Forbes writer in New York City described public relations as "the art of the used car salesman refined for the boardroom.
	www.findarticles.com /p/articles/mi_m1141/is_32_38/ai_88183251 (475 words)

	WetFeet.com >
		In public relations, your job is to make your client seem great without anybody knowing you were trying.
		And along with representing the client to the public, PR practitioners will represent the public to the client, helping the client understand what the public wants, needs, and is concerned about.
		A public relations professional who is afraid of the public won't be able to represent his or her clients authoritatively.
	www.wetfeet.com /asp/careerprofiles_overview.asp?careerpk=31 (1678 words)

	SPIN Project : Index
		Replacing Holly are long-time SPIN staffers Heath Wickline and Diana Ip who are now serving as SPIN Project Co-Directors tasked with managing the SPIN Project's operations and ensuring the continued high quality of SPIN's programs in 2006 and beyond.
		The SPIN Project's 2006 Editorial Calendar (PDF Download) provides a list of events, holidays and other dates you can use as hooks for your pitches to reporters throughout the year.
		The SPIN Project recently completed a short article on Hiring Communications Staff (PDF Download) The article discusses the best time to hire communications staff, what skills you should look for in a potential hire, and what to do once you've hired someone.
	www.spinproject.org (426 words)

	Prime Point - Public Relations and Image Management Advisory - Spin doctor
		Trouble is, I'm not sure what a spin doctor is...or more accurately, where you draw the line between what I do and what you do, and where in the heck the spin part fits in.
		Of course I spin stories, if that is what you want to call using the facts to present a client's case in the best possible light.
		Less philosophic, but where the rubber meets the road, I think the relationship between Public relations people, or "spin doctors" if you insist, and the media, is or should be, a symbiotic one.
	www.prpoint.com /spindoctor.htm (855 words)

	08/17/98 THE HIGH PRIEST OF HYPE
		A friend in corporate public relations and I like to debate the merits of journalism vs. PR.
		One of the problems with The Father of Spin is that the author can't help but admire Bernays' achievements--but in his quest for objectivity, Tye seems compelled to focus relentlessly on whether the accomplishments were real or merely hype.
		In his preface, Tye writes that he wants to use ''Bernays' life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical--and sometimes insidious--role in American life.'' Tye's intentions are on target.
	www.businessweek.com /1998/33/b3591042.htm (721 words)

	Amazon.com: The Father of Spin: Edward L. Bernays and The Birth of Public Relations: Books: Larry Tye (Site not responding. Last check: 2007-11-06)
		The nephew of Sigmund Freud, Bernays brought an astute grasp of human behavior to the nascent field of public relations, opening his own PR firm in 1919 and launching celebrated publicity campaigns for American Tobacco, Ivory Soap, United Fruit, book publishers, manufacturers of eggs and bacon and the platforms of presidents from Coolidge to Eisenhower.
		But considering the impact Bernay's ideas and work made on PR and spin and consequently the American way of life, I found the writing style to be rather flippant; and the book, as a whole, skimpy.
		While it is true Bernays could not have fully appreciated all the consequences, his relentless drive to serve his clients reveals a man who forgot that public relations means being the conduit between the public and the client, not being another salesman, no matter how clever.
	www.amazon.com /exec/obidos/tg/detail/-/0805067892?v=glance (1603 words)

	Public relations beware… ‘algorithm detects spin’ (Site not responding. Last check: 2007-11-06)
		If spin is ‘text or speech where the apparent meaning is not the true belief of the person saying or writing it’, then spin doctors are in trouble as a Canadian mathematician has created a spin detector to comment on that country’s general election.
		Consequently, the spin detector only works if we accept that to spin is to deceive.
		An honest public relations professional, or ‘spin doctor’, is duty bound to present their case in the best possible light.
	www.pr-consultant.co.uk /blog/2006/01/public-relations-beware-algorithm.html (326 words)

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